Odoo · Marketing Automation
Follow-ups that fire on their own.
Sequences triggered by what a lead actually did — opened, clicked, visited, went quiet — so nobody is chased manually from a list.
What you get
The follow-up that always happens.
Journeys, not single sends
A path branches on what the lead did next, so someone who clicked gets a different message from someone who ignored it.
Triggered by real behaviour
Page visits, form fills, and stage changes start the sequence, so timing follows the customer rather than a calendar.
More than email
A step can create a task for sales or update the lead, so automation moves work as well as messages.
Leads scored as they warm
Activity adds up to a score, so the sales desk calls the leads that are ready instead of working top to bottom.
Questions
Marketing Automation questions we get first.
Is this not just scheduled email?
No. A schedule sends on a date. This branches on behaviour, and can create tasks or change the lead as well as send a message.
Do we need a large database for it to help?
Not especially. The common win for a smaller list is that nothing goes cold because a follow-up was forgotten.
Can we start with one simple sequence?
Yes, and we recommend it. One enquiry follow-up that runs reliably is worth more than five journeys nobody maintains.
Automate one follow-up.
Book a free demo. Tell us the follow-up your team keeps forgetting and we will build it as a sequence.